Lords wanted to turn a former HSS hire site into a fully operational and optimised merchant branch that offered a comprehensive product range.
PROBLEM
It is a very tight site which needed to incorporate a full range of building materials along with a credible range of shop products.
SOLUTION
Working with the team at Lords, we produced several site options to ensure we captured all required product categories. In addition, we introduced impulse buy zones at the sales counter to improve add-on sales and assist with social distancing. We also introduced four-way mobile gondola units that are positioned in high footfall areas.
SERVICES DELIVERED
Managing the works from start to finish, we produced a program of works to ensure the site was manageable during implementation:
- A new signage package
- Shop, warehouse and yard equipment
- Installation of the new equipment and product ranges
- New-style sales counters
BENEFITS
A fully optimised site layout that was designed around the customer journey with products strategically positioned to maximised add-on sales. Clear and visible signage promotes the branch and ensures the customer is able to find what they are looking for easily and quickly,
